On June 25, the Business Support Centre hosted a meeting with Yuriy Sorochynskyi — CEO of Nemiroff, one of the most recognized Ukrainian brands on the global market.

Behind him lie decades of leadership at the edge of challenges and breakthroughs, crisis and transformation — where every decision affects hundreds of people and the reputation of the entire country.

It was a deep and insightful conversation about what stands behind leadership, success, risk, and tough decisions.

Key discussion points included:

🔹 How to build a brand trusted on the global stage

🔹 What it means to manage a large system in turbulent times

🔹 How responsible leadership transforms both business and team

🔹 Why strategy is not a plan, but the ability to see ahead and stay on course

🔹 Where today’s leverage points are for Ukrainian business

The meeting was a valuable opportunity for entrepreneurs to gain insights and practical tools from one of the most successful leaders in the industry.